5. Keep an eye on the competition
When planning your 2019 social media marketing strategy, you should definitely benchmark the competition to gain insights and inspiration.
Be careful not to wholly copy your competitors’ campaign or concept, remember what may work for them may not work so well for you – instead, take a peek at what they’re doing, determine where your brand fits in the mix, and decide where you can improve.
What are your competitors doing well? What are they not doing so well? Is there anything you can borrow and improve upon? By analysing your competitors in the market, you give your brand a greater advantage to seize unused opportunities.