Shanghai-based manufacturer AIWAYS will mark its official launch into the European market with two new vehicles at the Geneva Motor Show in March. In addition to the production-ready, all-electric U5 SUV, the brand will showcase the Nathalie super sports car from subsidiary Gumpert AIWAYS.
Featuring a highly innovative body construction and powertrain, the AIWAYS U5 is one of the safest and most technologically advanced products in the European mid-size SUV segment. With this car, AIWAYS aims to offer customers transport that is not only emissions-free, but also affordable, intelligent and connected.
AIWAYS was founded in 2017 by President Samuel Fu (Fu Qiang) and CEO Gary Gu (Gu Feng), both of whom come from top positions of leading international automotive brands based in China. The company is focussed on providing affordable products that feature new levels of advanced vehicle technology. It has already expanded rapidly by building a research & development centre, battery plant and production facility, and now employs more than 1,100 people.