Prior to joining Torque, Alex was group editor of Hamerville Media Group’s automotive division. He has joined the team here at Torque as an Account Manager.

Let’s get to know Alex a little more…

Did you go to Uni? Where and what did you study?

I went to Nottingham University, where I studied History. I then went to The College of Law in Moorgate to study for my Graduate Diploma in Law and, subsequently, the Legal Practice Course. Not your standard academic route into PR…

Do you have any hobbies or interests?

My main interest is in sports and fitness. I’ve dabbled in numerous different sports over the years, but my main focus has always been endurance sports. I’ve competed for Great Britain at an amateur level in triathlon, and I have some respectable running PBs to my name as well.

More recently, I’ve rediscovered the joys and somewhat more relaxing pace of golf, but you can still find me in the gym every morning getting my fix!

What made you want to work in PR and why with Torque?

Having spent five years working on ‘the other side’, I have experienced the good, the bad and the ugly when it comes to PR. I’ve always felt that PR, when done well, can offer enormous value to a client, but few agencies manage to consistently get it right. I wanted to be part of an agency that does.

Torque has an enviable list of automotive clients, a very talented and likeable team, and a formidable reputation, so I am delighted to be a part of it.

I was attracted to the profession itself as I feel it demands a similar skill set to that of editorial – you need to have a good eye for a story, and the creativity to tell it compellingly. I’m also excited to be entering an industry that is undergoing so much change and evolution. The modern PR landscape requires an extra dimension of creative thinking and a more varied and dynamic approach to communicating a brand’s story. In short, it’s an exciting time to be starting in the industry, and the ‘dark side’ actually seems quite bright!

What was your first car, and did you love it or hate it?

I’ve never actually bought a car, having driven family hand-me-downs in my formative years, and company cars throughout my working life. However, the car I learned to drive in was a Peugeot 106, which belonged to my grandad. I wouldn’t say I had particularly strong feelings towards it either way, but if I had to pick a side, I’d lean closer towards hate.

Thinking about it, it certainly wasn’t the easiest car to learn in, and many of my earliest memories behind the wheel are of stalling, cursing, then stalling again as I tried to hill-start in that 1L green heap of metal. OK, I definitely hated it.