Alex Michaelides

Alex Michaelides

I can exactly pinpoint the moment I fell in love with the automotive sector – not cars (that’s a story more to do with my dad, Foskers Ferrari and a disused Formula Ford) – but with the industry itself. I was 23 and, having recently joined the SMMT press office, had been invited to tour the Rolls-Royce manufacturing facility in Chichester.

 

There is something about a car plant; the immense scale yet faultless attention to detail; mind-boggling complexity turned into simple process; and the feeling that the hard work of thousands of people, from all across the world, is brought together in one elegant package.

 

As Associate Director at Torque, I’m proud to work with a group of people who are as passionate as I am about championing the leading lights in the automotive and transport sector. From the newest, most innovative start-ups promising to disrupt the status quo, to the OEMs and Tier-1s that bring innovation to the masses, and service providers working to make life as simple as possible for all of us, every day, each of our clients reminds me what makes this sector so great.