Torque Year in Review 2022 — Alex Juggins, Account Director
“2022 has been a year full of successes for Torque, but there’s one particular highlight that stands above all others for me. It has to be successfully delivering a media event at TI Fluid Systems’ brand-new E-Mobility Innovation Center in Rastatt, Germany.
Working with our partner agency, About Communication, we assembled a group of 16 journalists from the UK and Germany and took them behind the scenes at the client’s new facility. It was a particularly proud (and nerve-racking) moment for me as I gave the opening address before handing over to TI’s President and CEO, Hans Dieltjens. After putting so much work into the speeches, messaging, media relations and logistics ahead of the event, to see it go so well was hugely satisfying.
The icing on the cake was when the first media coverage started rolling in after the event, sparking an uplift in TI’s share price. It’s projects like these that make this job so worthwhile.”