The challenge
Having helped the Automotive division of Tata Steel to announce its pioneering Mission Campaign – a strategic outline from the company to commit to a future of sustainable manufacturing – Torque were tasked with spreading the news from the renowned steel maker far and wide.
The news had already been announced by means of targeted press release distribution and with key interviews planned with the most important automotive engineering press. But by organising a digital press conference hosted by a leader of the project from Tata Steel, Torque could gather the top tier of core engineering media in one place, with the opportunity to take in vital information and ask technical questions.