We advised on a three-month strategy for the unveiling, from the initial ‘teaser’ press release to the lifting of the cover itself.
We drafted and disseminated the teaser news release announcing the return of the JE, helping to build a sense of anticipation among the media.
We consulted on the strategy and planning of the unveiling event, offering insight into the choice of venue and the structure for the day. We also produced a comprehensive Q&A document to prepare the Morris leadership team for media scrutiny and drafted content for the media kit.
Capitalising on our strong media relationships and extensive database of contacts, we invited journalists from automotive consumer magazines; commercial vehicle, design and technology trade titles; and national newspapers.