To bring the new F-PACE to life for the media, Jaguar wanted a different approach to telling the story…
For a dynamic, tech-led vehicle, they wanted to create a launch presentation to match.
Our concept was to move away from previous live presentations and instead create five short films, each focused on a different aspect of the car.
These films we scripted shot around a real cutaway car that we commissioned, to bring the engineering and tech to life.
To complete the revolution, we translated these films into 10 languages and developed them into an multimedia iBook format, which journalists were able to view on iPads on the charter plane to the launch event — arriving already briefed and ready to drive!
From the success of this concept and execution, we’ve established a new the benchmark format for car launch content delivery, now used by both Jaguar and Land Rover.