Launching Battista

Automobili Pininfarina’s world debut of the Battista electric hypercar was one of the stars of Geneva Motor Show 2019.

Torque brought the reveal to life, with full design, production and logistics planning for a pre-show VIP reveal event and on-stand press conference.

First, by negotiating access to one of the few spaces in Geneva where a car can be shown, we created a reveal moment worthy of the ground-breaking new car, attended by almost 250 invited guests……

Public debut

The next day, we wrote and produced an on-stand press conference at the Geneva Motor Show, to reveal the car to the world…


We think our results speak for themselves….

Thanks for your combined efforts in achieving outstanding results!

Dan Connell, Chief Brand Officer