When Jaguar Land Rover Special Vehicle Operations wanted to preview the 200mph XE SV Project 8 performance car to media and customers, they asked Torque to inject some pace into the proceedings…
We created a projection mapping reveal concept that told the story of the car in 90 seconds, turning a static reveal into an exciting and dynamic moment for the audience.
Making this happen were two, high-definition, interactive animation sequences that we scripted and created. These had to hit key narrative points, not only showing the car and its key features, but also putting it in dynamic situations to hint at its performance.
Our full creative development included concept, storyboarding, animatic tests and the final HD animations.