Remembering James Hunt with motorsport legends

Objective  

The Texaco lubricant brand Havoline, has a strong historical link with motorsport, especially with legendry Formula 1 champion James Hunt, who entertained millions with his Texaco engine oil ads in the seventies. 2018 marked 25 years since James Hunt’s passing, and it was important to find a way to commemorate that. Enter Torque…  

Strategy 

Torque helped launch a video campaign with professional racing driver and son of James Hunt, Freddie Hunt. Freddie was given all access interviews with some the biggest names in historic motorsport: Bernie Ecclestone, Lord Hesketh and Mika Hakkinen.  

The emotional interviews were published on the Texaco Havoline Europe page and gave a rare glimpse into the life of James Hunt from the people who knew him best.  

Outcome 

The videos were an enormous success, reaching over half a million people and sparking conversation worldwide. The videos resonated with 20,000 people with many sharing their own memories of James Hunt. Engagement generated by the videos was the highest the Facebook page has ever had, with 160,000 unique video views.  

Bernie Ecclestone interview

Lord Hesketh interview

Mika Hakkinen interview