Tapping into an extensive list of valuable contacts, Torque offered Top Gear presenter, Chris Harris, chance to visit the site where the cars were stored in Switzerland. Harris took this opportunity to film a video for Top Gear’s YouTube platform, a go-to site for car enthusiasts. Torque arranged logistics before, during and after Harris’ visit.
The video was hosted on Top Gear’s YouTube channel, achieving 1 million views in a week and going on to reach 2 million views, with further engagement through Top Gear’s social media channels. The video was heralded by RM Sotheby’s as an excellent piece of publicity that they showed at auctions, and would eventually result in millions of dollars’ worth of sales across a number of auctions.