Our latest activity in the global launch programme of the new Land Rover Defender was its North American reveal, in Los Angeles, California.
We produced the live reveal event, to a 750-strong invited audience of media, celebrities and Land Rover customers.
Working with a US production team and Jaguar Land Rover North America, we planned a dynamic reveal activity, to make the most of the chosen venue and maximise the excitement of the the reveal.
We crafted a series of activities for the reveal day, including a media briefing followed by a dynamic live reveal, complete with the star vehicles driving around the audience.
As a special treat for everyone attending, there was even a secret preview appearance by one of the new Defenders that is a star of the upcoming James Bond movie, ‘No Time To Die’…