Hello LA!

Our latest activity in the global launch programme of the new Land Rover Defender was its North American reveal, in Los Angeles, California.

We produced the live reveal event, to a 750-strong invited audience of media, celebrities and Land Rover customers.

Working with a US production team and Jaguar Land Rover North America, we planned a dynamic reveal activity, to make the most of the chosen venue and maximise the excitement of the the reveal.

We crafted a series of activities for the reveal day, including a media briefing followed by a dynamic live reveal, complete with the star vehicles driving around the audience.

As a special treat for everyone attending, there was even a secret preview appearance by one of the new Defenders that is a star of the upcoming James Bond movie, ‘No Time To Die’…

Show stopping

The reveal event was rounded off by a special appearance from Grammy award-winning musician (and Defender fan), John Mayer, who played a special set for the guests, taking guests from the official reveal and kicking off the evening party that followed.

We successfully mixed media activity, a live customer reveal and a live music performance into one seamless evening, to the delight of everyone who attended.

John Mayer with the new Land Rover Defender
Copyright: Nick Dimbleby 2019

John Mayer with the new Land Rover Defender
Copyright: Nick Dimbleby 2019

Your event couldn’t have been cooler. Good crowd, excitement in the air, car lovers and great vehicles!

Stuart Schorr
Vice President, Communications
Jaguar Land Rover North America