Havoline has organised a number of competitions on its Facebook page. This included flying two lucky individuals to the world’s biggest Triathlon event in Hamburg, Germany, to have dinner with Richard and Rachel. Havoline also provided tickets to the race and accomdation.
The Hunt legacy lives on
Chevron has utilised several celebrity brand partnerships and targeted social media activity to raise the profile of it’s range of high-quality Texaco Havoline engine lubricants.
In partnering with the world’s best athletes in Triathlon, as well as professional racing driver Freddie Hunt, Havoline has positioned itself on the global stage, and on television screens all over the world.
Texaco sponsored F1 driver James Hunt during the 1970s, and now Texaco Havoline is supporting his son, Freddie Hunt, in his ambiton to compete in endurance racing. Freddie is set to race in the LMP2 classification at the 2019 24 Hours of Le Mans.
Havoline’s three-part ‘Freddie Meets’ interview series to honour 25 years since the passing of his father, saw Freddie have candid conversations with Formula One greats, Bernie Ecclestone, Lord Hesketh and Mika Häkkinen. The Havoline branded videos were viewed by more than 160,000 people, from Australia to Bosnia, and were a global success