We’ve seen so many changes happening on social media in June. A new player takes on YouTube, a new social network calls for journalists’ attention and LinkedIn tries to improve your work place culture.
Here’s everything you need to know about what’s happening in social media in June.
Instagram takes on YouTube with IGTV
Possibly the biggest social media news story is from Instagram, who launched a long form video app called IGTV. Users can access it through the normal Instagram app, or through a standalone app called IGTV. If you’re a regular Instagram user, you may have seen it already. For those of you who haven’t, you will first need to update your Instagram app and then you’ll see a new TV shaped button appear at the top of your Instagram.
So, what is IGTV?
It’s Instagram’s answer to YouTube. The platform realised that the younger generation spend as much time on YouTube as they do watching regular television – this generation were born in a world where YouTube already existed right from the beginning. Instagram now wants to cater for their video needs as well (and take some of YouTube’s ad revenue!).
IGTV features full screen vertical videos that are up to an hour long. Instagram has noticed that users are more engaged when they watch YouTube videos. They watch them with the sound on in, and in most cases, watch them to the end. This is much different to the behaviour seen on Instagram and Facebook, where people watch videos on mute and for shorter times.
Facebook has for a long time shown graphs of incomplete video views on videos longer than a minute and ask advertisers to use shorter videos instead. IGTV videos are different. They can be up to an hour long, they’re vertical, and users view them on full screen, so there’s no distractions. Learn more about it here.