A lifelong love of writing lead to a career in consumer journalism, ahead of a move to PR during the days when long boozy lunches were the best way to secure coverage for clients. Much has changed since then. Having worked my way up the ranks and been part of the evolution from hard-copy press releases to online product launches, I’m proud to head up the digital communications team at Torque.
Understanding your audience and developing digital strategies to motivate them underpins all my team does. Implementing integrated digital campaigns with a clear purpose and measurable results is our bread and butter – doing that in a clever, creative and cost-effective way is the jam on top.
As we gradually wave goodbye to traditional PR and embed ourselves solidly in a digital world, my (far too many to mention) years in the industry mean I know just what’s needed to grow the digital footprint of your brand. And the quickest way to do it.