Millbrook Proving Ground played host to Hyundai for an exhilarating test drive event, giving over 400 prospective customers their first sight of the new i30 N performance hatchback. The event was hosted over five days as guests competed in themed challenges and games, in addition to the driving events while connected to a heart-rate monitor to measure excitement levels.

Attendees experienced Hyundai’s first performance model under the Hyundai N range on Millbrook’s varied selection of test tracks, with 16 i30N cars on-site. Millbrook’s Mile Straight allowed Hyundai to show prospective customers the performance potential of its hot hatch, while the Hill Route, set up to simulate challenging rural roads, enabled drivers to safely repeat tight and twisty corners in the i30 N. The High Speed Bowl, featuring two miles of banked track, could demonstrate stability and grip.

Hearts racing on Millbrook’s tracks
Each of the guests were accompanied by one of 15 pro drivers provided by Hyundai to give guidance on how to get the most out of the performance potential of the i30 N. However, the focus of the event was on the thrill of driving style rather than speed, with a number of skill-based challenges hosted in the hospitality buildings. Guests were connected to a heart-rate monitor throughout the driving events and challenges to measure how much the new i30 N got their hearts racing. Daily winners of the challenges were awarded with professional-assisted drives at the forthcoming World Rally Championships in Wales, of which Hyundai is a lead manufacturer.

Millbrook Proving Ground offers a safe and confidential environment for vehicle testing and demonstrations. Millbrook caters for anything from commercial vehicles to the world’s fastest performance cars. With its wide choice of venues for hire it is a perfect location for truly unique customer experiences.

This story was written by automotive PR specialists Torque Agency Group.

“We are honoured to host Hyundai, one of the most popular vehicle manufacturers in the world. The i30 N represents a new era for Hyundai, embracing the performance market with a performance-focused hatchback that is unrivalled in many ways. Millbrook is the perfect location for drivers to test their driving skills behind the wheel of a fast car in a controlled environment.”

Kevin Leaver, Head of Events at Millbrook