Millbrook Proving Ground played host to a performance-focused Lamborghini test drive event that included the Italian brand’s new Aventador S Coupe and Roadster models. Organised on behalf of Lamborghini’s UK dealers, the event took place over four days and attracted more than 100 potential customers.

Attendees experienced the Lamborghini sports cars on Millbrook’s varied selection of test tracks. The Mile Straight allowed Lamborghini to demonstrate to prospective customers the performance potential of the naturally-aspirated V12 engine in the Aventador S models. The Hill Route, set up simulate challenging and winding European roads, enabled drivers to explore Lamborghini’s new four-wheel steering system. The High Speed Circuit, featuring two miles of banked track, was adept for the Aventador’s four-wheel drive stability and grip. Drivers also had use of the 15,000-square metre steering pad in front of the Concept 1 venue for handling activities.

It has been great having Lamborghini back for another successful, high-octane event. It is not easy to find a location that allows drivers to explore the performance of powerful vehicle. Fortunately, at Millbrook, we have the unique facilities to make this happen.

Kevin Leaver, Head of Events at Millbrook

Lamborghini has used Millbrook for several test drive events, using a range of its venues. With a safe and confidential environment for vehicle testing and demonstrations, Millbrook caters to a wide spectrum of clients in the automotive industry. Earlier this year, the proving ground hosted a RoadEfficiency LIVE challenge for Mercedes-Benz Trucks, as well as the 2018 DAF Experience Ride & Drive event.

 

This story was written by automotive PR specialists Torque Agency Group.