EDAM Group, the UK’s specialist provider of credit hire services, has revealed its refreshed brand identity to reflect the company’s evolving business aspirations.
The brand evolution is the first in eight years and is designed to create a unified look across the group’s businesses.
Strong brand values
At the heart of the transformation is the new EDAM Group logo, presenting a contemporary feel, friendly font, bright colour palette and a nod to the nature of the company’s core business with a car steering wheel encapsulated in the type.
The new approach further embraces and expands upon EDAM’s strong brand values, with an eye catching icon in the company’s new colour palette for each; innovation, respectful, integrity, passionate and fun, and most importantly one team.
Along with the visual changes immediately apparent, the company’s tagline has also benefitted from a refresh, using clear language to explain what EDAM does. ‘Helping Drivers After An Accident’ replaces ‘people made, service driven’, with the latter remaining as an important brand positioning statement at the centre of the business’ culture.