SalesMaster, an automotive industry software specialist that uses data and technology to evolve the way vehicles are transacted, has appointed Torque to create and implement a PR plan, commencing with immediate effect.  Torque’s communications remit extends to increasing the awareness of SalesMaster in retail and fleet markets, positioning SalesMaster as a unique offering and unlocking demand across a broad range of dealer groups.

Innovative data for the automotive industry

Working with vehicle manufacturers and dealer groups, SalesMaster provides the software to host, amalgamate and display live data across multiple locations and devices. SalesMaster assists motor retailers to enable end-to-end lead management, precise stock tracking and to give real-time access to nationwide new stock vehicles.

The SalesMaster range of STOCKBOOK, FLEETBASE and DEMO DIARY products are powered by the company’s unique technology, which has been designed to optimise the benefits that can be brought by precise data management and analysis through visibility of business operations.

One of SalesMaster’s key products, STOCKBOOK, aggregates stock data into a user-friendly platform. The product significantly improves customer response times by combining group-wide vehicle stock from any Dealer Management System (DMS), factory and third-party systems, providing real-time ability to browse, search and reserve from all stock; physical, new/used, factory pipeline, at any time.

Leading retailer and fleet communications

At Torque, the SalesMaster account team will be led by Group Director, Marco Ferrari, Account Director, Alex Michaelides, and Account Manager, Henry Willis; reporting into Head of Commercial Services at SalesMaster, Annette Angell.

“We’re delighted to start working for SalesMaster, surely one of the most exciting and innovative technology companies in this area of the automotive industry,” said Ferrari. “The Torque team is full of ideas of how we can create a communications campaign to drive the SalesMaster brand forward, so keep an eye out for the impactful PR plans we have lined up for the retailer and fleet sectors.”

The Torque team will handle all media queries for SalesMaster. Journalists should get in touch with the account team by email or phoning 0207 952 1070.

This story was written by automotive PR specialists Torque Agency Group.