Have you ever wondered what goes into the anatomy of the perfect tweet? The art of crafting the perfect post for Twitter can be over complicated at times. But it doesn’t have to be. If you want to gain the most traction and engagement with your posts, just take a look at the following tips for composing your tweets.
KEEP IT SHORT AND SIMPLE
Although Twitter has increased its character count from 140 to 280, it is still best practice to keep your tweets short. 100 – 150 characters is the optimum length to get your point across in a concise and impactful way. Twitter is designed to be simple and to the point – and in fact, tweets with fewer characters are said to garner 17% more engagement than longer tweets.
The ‘call to action’
GET YOUR FOLLOWERS TO TAKE ACTION
As well as having a short and simple tweet, it should also include a call to action. There are a variety of these that you can use. Here are some to consider:
DIRECT CALL TO ACTION
This type of call to action is straight forward, because it is telling people exactly what you want them to do. For example: ‘learn more’, ‘apply now’, ‘register here’, ‘click here’, ‘sign up today’ (followed by a link).
INDIRECT CALL TO ACTION
An indirect call to action is less obvious. This is where the tweet explains what information will be presented to the user if they open the link embedded in the text.
Not every tweet will necessarily have a call to action that’s included within your post. For example, posts that are informative or humorous may just be that.
MAKE IT VISUALLY ENGAGING
Numerous reports have shown, that tweets with photos or videos get on average two times the amount of engagement than those without. It is common knowledge that photos and videos catch your attention quicker than words, and what better way to maximise your opportunity to stand out.
As well as photos, it is also worth considering links. Tweets with links generate more engagement than those without. It has been reported that a tweet containing a link is 86% more likely to be retweeted than one without.