I now know for sure that I’m getting old. This week, I’ve made a list of things I’ve forgotten. This is not because I’m losing my memory (although that’s pretty likely), but because I was thinking of things you just don’t hear in the world of work (and certainly, in a PR agency) anymore.

You don’t even need a DeLorean time machine to see changes.

The speed of new tech developments – iPhone and Twitter aren’t even 10 years old yet – change the way we communicate rapidly and without us realising.

Think about it. You’ve probably got your own ‘things we no longer say’, but here’s my top 5:

  1. “When’s your deadline?” Not because there aren’t press deadlines, but because pretty much everything is online first, every day is deadline day…
  2. “Have you got a picture of….?” No-one calls to get a picture of a car/ person/ thing anymore. Because it’ll be online, obviously… And that new exec appointment picture – if all else fails: LinkedIn.
  3. “I’m out of the office at the moment…” Yes, we all have those OOTO e-mail responses and … no-one pays any attention to them. Mainly because anyone can still contact you, anytime. It doesn’t matter whether you’re in the office or not. If you need to send a document, you can Dropbox it from your phone…
  4. “I’m just travelling; I’ll get back to you.” Frankly, unless that’s driving round the Nürburgring, you take the call, because your car likely has Bluetooth and probably an SMS reader too. And you can already WiFi connect on planes, trains and tubes too. Which is great for all the other passengers…
  5. “There’s a hardcopy in the post…” When did you last make a hard copy of anything? Or physically mail it to another person? The Torque office hasn’t had a photocopier for two years and no-one’s noticed. You want press cuttings? Here’s a portal login. You want a news release? Here’s the link….

If you need me, I’ll be on chat…