With a career in the motor industry spanning more than two decades, Torque Director Peter Haynes certainly knows a thing or two about the automotive industry.

Let’s get to know Peter a little more…

How did you get into PR?

My first ‘real’ job was at Caterham Cars where I was originally employed as a salesman. I quickly took on the marketing and PR work after completing a Marketing Diploma at evening school. But it was my stint as a journalist at Autocar, which led to a PR job at Ford UK, which was really the most significant moment for me.

What's the most significant thing you've learnt as a PR?

Quite honestly, I think it’s the ability to get on with people and develop relationships. Quite aside from anyone’s professional skill and capability, it’s an industry which requires strong relationships with clients and the media. Relationship building is under-emphasised.

What are your hobbies and interests?

Cars! Mainly classic cars, and that includes restoring, driving and racing them. I’ve been racing since I was 20 and it’s brought me fun, excitement, heartbreak, injury and poverty. I occasionally swim, cycle and run, too.

What was your first car and what would be your dream car?

My first car was a 1968 MG Midget, which was lovely to look at but pretty terrible under the shiny paint. I recently tracked it down – it’s going strong and lives in Yorkshire. My dream car is a pre-war Bugatti Type 35 but I’ll never own one, sadly.

What bit of advice would you give to someone looking for a career in automotive PR?

Work hard and be nice to people! If you love the automotive industry, make it your mission to read everything and learn as much as you can. Nothing is a substitute for knowledge. Go with your gut instinct – intuition seldom lets you down.