What are Twitter Moments?
Twitter Moments allowed users to curate stories from a range of topics such as Sports, News and Entertainment. At first, only the social network and partners could use it. However, in 2016, the platform widened their target group and gave access to influencers and creators. Shortly after that, Twitter Moments officially became available to all.
What does this mean for brands?
Moments allow brands to create brand stories by easily cumulating, ordering and restructuring organic and promoted tweets. Brands can use Moments to share everyday conversation, build campaign momentum and extend longevity.
Moments are a fresh way for brands to tell stories on Twitter as part of their everyday and campaign strategies.
Here are Twitter’s five tips on how brands can get the most out of Moments…
#1 Build a clear narrative
The secret to a good story is a great narrative. In order for your brand to have a clear narrative structure, it’s important to start by establishing a beginning, a middle and an end.
Using images as dividers is also a great way to form a clear narrative. This creates a clear path for your users as they swipe through.
Here’s a great example from Persil (@persiluk):