Is your website providing the awareness and lead generation you need?

The challenge

We were approached by a long-term client, with the view to help their website work harder on two fronts: building brand awareness and driving more leads from organic search.  The company needed a global presence, while also having some location-specific services in place.

How Torque helped

We developed a comprehensive SEO strategy that involved evaluating current web content, generating high-quality backlinks to targeted pages and ensuring on-page content was relevant to search queries. 

Firstly, the team set to work making sure that the title tags, H1 and H2 tags and the alt-text on images were all relevant to the subject and content on each page. Once this was completed, we analysed the website page ranking against competitors and revised the backlink strategy to help the overall domain authority.

The results

By executing a link-building strategy targeted at high-quality links from authoritative domains, the link-building campaign not only generated hundreds of new backlinks; it increased the company’s overall domain authority significantly, a huge step forward for the site and the company.

Following the SEO campaign, the company is now ranking in the top three for search terms that were previously ranking between positions 12-40 and also many new terms that were not being ranked at all are starting to be found in the Search Engine Results Page (SERP). 

Glossary

• Title tag – specifies the title of a web page in a search engine results page, the clickable headline as seen by the user.

• H1 and H2 tags – the titles and subtitles users see on a website page

• Alt-text on images – the tags used within an HTML code to describe the appearance and function of an image on a page

• Link building – the process of acquiring links from other websites to your own website sot that search engines can rank web pages