Hosting a digital press Conference for Tata Steel
Torque were tasked with spreading news from Tata Steel with a far-reaching, low-cost and high-impact means of delivery, so both parties looked to a digital press conference as a way to get the message across about the newly revealed Automotive Mission Campaign.
How Torque helped
Torque worked with an engineer as a spokesperson to lead the presentation. Torque created and progressed the content of the presentation with guidance from Tata Steel, and considered other assets that would be required by media. To support the digital press conference, Torque prepared fact files, briefing documents, other written assets and sourced relevant photo and video assets. Torque successfully invited journalists from automotive, engineering and sustainability media to the presentation.
Many media outlets were receptive to the invitation, with the concept of a digital press conference received positively, owing to the ease of access in joining remotely and the access to senior executives. The number of media that attended the webinar far exceeded the projected amount, and those unable to attend were supplied with assets after the presentation, including a recording of the presentation itself. Journalists that joined the press conference were offered follow-up interviews with key Tata Steel spokespeople after the event.
The news spread far and wide, notably further than if the announcement were capped at distribution by press release. The digital press conference solution is low-cost, easy to access and adaptable method of presenting news that has so far secured a broad range of coverage for Tata Steel.