Crisis Communications – What you need to know

The Challenge

By its very definition, a crisis can hit without warning at any time.  The companies that most successfully weather the storm are those who have a clear and well-prepared crisis communications plan.  Challenging times can affect businesses in a myriad of ways, from issues with employee dissatisfaction or workplace accidents, to a dramatic downturn in income or product recalls.  No matter what form the crisis takes, it’s essential to be proactive and carefully manage the communication and messages that are issued in the aftermath.


How Torque Can Help

Torque works with clients to adapt crisis management plans specifically for their business.  This includes setting clear objectives, identifying and providing training for spokespeople, creating clear communication protocols both for internal reporting of an emerging crisis and for external messaging and damage control.  It’s also important to have clear guidelines setting out how to respond long term, to manage  ongoing reputational messaging either in the media or on social channels.



A proactive approach with guidelines and templates created before they are needed, will prove invaluable in the midst of a crisis, when time is short, and tensions are running high.  As well as protecting the business from further damage inflicted by negative commentary, the correct crisis communications protocols will ensure you are perceived to be managing the issue in a positive and responsible way. Something that will help keep stakeholders onside in the long run.

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February 18, 2021