As the appointed global PR & Communications agency for Rodin Cars, Torque took a unique approach to helping launch this incredible new brand. Rodin Cars is the only brand worldwide to offers private buyers the full F1 experience through the sale of the single-seater FZED and then the forthcoming FZERO.
We were tasked with identifying three key UK-based publications in the automotive and motorsport space as well as the luxury sector that would resonate with Rodin’s target buyers. Through our research, we were able to deliver a highly-targeted print and digital advertising campaign to supplement our earned PR strategy across the sector as a whole.
In addition, Torque’s intimate knowledge of the sector meant we were also able to provide counsel on new approaches and tactics when it came to digital marketing. As such, Rodin partnered with the world’s first Instagram-only automotive publication – DriveNation – to deliver a paid-for partnership that surpassed all metrics in terms of engagement, brand awareness and tangible, measurable data. Because we look beyond just ‘follower’ numbers, we are able to advise our clients on where they obtain greater value and reach for their marketing spend.