Torque Agency Group has been appointed to handle PR and communications for ABB Robotics’ Automotive business line.
Torque will work on a wide variety of PR projects, including new product launches, the annual leading industry outlook survey, and executive profiling for members of the senior leadership team of ABB Robotics’ Automotive business line.
Torque, a dedicated automotive comms agency with an office in central London, will be celebrating its 25th anniversary later this year. Managing Director, Marco Ferrari, said securing the work with ABB Robotics demonstrated the power of automotive industry expertise built up over that time.
He commented: “Through our various professional connections and knowledge, we have been aware of the ABB Robotics’ Automotive business for many years, and it’s been on our ‘hit-list’ of clients we really wanted to win. It’s a fascinating and ever-changing sector of the automotive industry, and we are delighted to be working with the ABB Robotics Automotive team.”
