Torque Agency Group has been appointed to handle PR and social media activity for last-mile ecosystem business, ELM Mobility.
The partnership will see Torque develop an integrated strategic communications plan for an initial 18-month period, to promote ELM’s proposed all-electric delivery vehicle. It will concentrate on engagement with urban logistics, EV and business fleet media, a dedicated programme of content on Linkedin, plus support at relevant exhibitions and conferences.
Torque, a dedicated automotive comms agency with an office in central London, will be celebrating its 25th anniversary later this year. Managing Director, Marco Ferrari, said securing the work with ELM demonstrated the power of automotive industry expertise built up over that time. “We were delighted when the ELM’s CEO, Mark Stringer, contacted a member of our team, someone he knew and trusted from working together successfully at a previous employer. After a very condensed pitch process, Mark felt comfortable Torque had the experience and knowledge of the media landscape he needed to take ELM’s communications to the next level.”
Mark Stringer, CEO at ELM Mobility, added: “The communications outreach has already started, announcing that we have secured funding from the UK government’s £4 billion DRIVE35 programme. We’re now working with Torque on proactive social media content, media outreach, and an exciting programme of PR activity for when our production-intent demonstrator vehicle is ready.”
ELM Mobility – it stands for Efficient Last Mile – began life in 2023 as a collaborative study between Prodrive Advanced Technology, a division of world-renowned motorsport and engineering business Prodrive, and Astheimer Design, a globally-respected design studio creating sustainable mobility solutions.
Based on a single-seater cabin with spacious enclosed cargo area behind, the vehicle will reduce logistics costs, emissions, and urban congestion for last-mile delivery businesses. It will be accompanied by an integrated range of digital tools, services and support.
For more information, please contact hello@torqueagencygroup.com
