Before I joined Torque five years ago, the perception was of a flashy central-London PR agency, full of seriously bright individuals bursting with ideas, oozing creativity and boasting an envious client portfolio.
I wasn’t disappointed!
But there was more. Beneath the shiny exterior, I found an incredibly hard-working team just as focused on delivering honest, down-to-earth MarComms as it is skilled at creative thinking. I’m from the no-nonsense world of commercial vehicles, and Torque’s busy work ethic suited me. After my school-of-hard-knocks engineering apprenticeship with a leading truck manufacturer, I was offered the chance to produce the press content for a transport trade show. I loved it, and I haven’t looked back. I was so excited to meet ‘real-life’ journalists – a few I’m still friends with more than 25 years later! I quickly learned that building relationships was, and still is, the key to effective media engagement.
I’ve worked with loads of transport-related clients at PR / advertising agencies large and small. It is with truck and bus OEMs where I’m best deployed and I’m delighted today to be heading-up some key client accounts with Torque. Over the years, I’ve come to understand the transport sector’s B2B media landscape, and its many characters – and, importantly, I’ve had plenty of laughs along the way.