The term ‘greenwashing’ has become a familiar part of the global landscape: the concept of deceptive promotional practices where a company portrays its products, activities, or policies as more environmentally friendly than they actually are. The goal is to avoid scrutiny.
What’s less well-known is the term ‘greenhushing’, which is now widespread across the business landscape. It’s where companies deliberately stay silent about their hard work and legitimate sustainability progress, rather than risking regulatory intervention or accusations of greenwashing. And keeping quiet runs contrary to what investors, suppliers, and customers demand – evidence of an organisation’s Environmental, Social, and Governance (ESG) credentials and credibility.
Through our partnership with Wylde Connections, a specialist sustainability consultancy, Torque can help. Our integrated offering combines our established communications expertise and media relationships with Wylde's Enveglas ESG diagnostic tool and end-to-end sustainability consultancy. It allows businesses to develop sustainability strategies that are both technically robust and effectively communicated – addressing what both firms identify as the critical missing capability in the current market.
Our work specifically targets automotive leaders, technology innovators, manufacturing businesses, and ambitious SMEs across the automotive supply chain – segments facing particular pressure from OEM customers to demonstrate ESG credentials while lacking internal expertise.
How we can help you
- Diagnostic assessment
- Strategic roadmaps
- Multi-year transformation programmes
- Integrated, defensible communications
