Torque helped Monaco Car Auctions to increase brand awareness in a highly competitive market.
Monaco Car Auctions values Torque’s experience in working with classic car retailers and enthusiast automotive brands.
Torque worked with Monaco Car Auctions ahead of its first sale to introduce the brand to journalists and present its initial consignments. This process saw Torque co-ordinate with media across global markets and prepare sector-relevant written communications with a distinct style and tone to meet audience expectations.
Following the auction house’s sale, Torque reported against its business’ key objectives and provided recommendations for future activity.
Sold F1 champ Fernando Alonso’s Ferrari Enzo for €5.4 million.
