Case studies

Press communications for DAF Trucks

DAF is the market leading commercial vehicle manufacturer in the UK, in 2024 marking 29 years in succession at number 1 – an unprecedented record.

Creating product and corporate press communications right across the UK transport trade-press, and supporting all DAF media events.

In keeping with its market-leading position in the UK, DAF demands a continuous feed of high-quality press content alongside a daily point-of-contact with key individuals in the media.

Torque has cultivated a deep understanding of the transport trade press, and a reputation to match. Coupled with decades-long experience in the transport sector, Torque delivers significant leverage when it comes to the fight for column inches. Torque produces press content across the DAF business including Sales, Service, Parts and Financial. Day-to-day press enquiries are handled swiftly and accurately thanks to Torque’s long-standing relationships with key management withing the company. Production of the highest quality visual assets is also a Torque-deliverable and key to DAF’s extensive share-of-voice.


A Torque client since 1996


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