Case Study

Media events support for Continental Tyres

Continental is a German multinational automotive parts manufacturing company.

Torque supports Continental Tyres with its commercial vehicle and fleet media events.

Continental Tyres benefits from Torque’s strong media relationships and its expertise in delivering successful on-site activations.

Torque aids the Continental Tyres team in developing an event strategy that also incorporates clear media messaging. It will also create insightful supporting materials to reinforce the activity.

Torque manages the journalist outreach and logistics processes, working with our contacts to shape engaging stories. It provides necessary on-site attendance to ensure the smooth and effective running of the event.

Torque operates as a seamless extension to our team, helping to ensure consistency of our message across our social channels and to the commercial and trade media. The team are friendly, knowledgeable, proactive, and full of ideas that help to keep our marketing interesting and engaging and this is one of the main reasons we have continued to work with them for more than 20 years.

Claire Hohenberg - PR Manager, UK & Ireland, Continental Tyre Group Ltd

A Torque client since 2005


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