The challenge

To showcase the wealth of expertise behind the Continental brand, and it’s ‘more than just a tyre’ mandate to its commercial vehicle audiences.  To shine a light on its strong customer relationships, its digital solutions capabilities, and the vast Conti360 aftersales network.

How Torque helped

Putting the benefits of Continental’s products and services for fleets into the voice of the customer, with simple yet data rich advocacy pieces.  We worked closely with key internal stakeholders and Continental customers, focusing on products and services representing each area of the commercial vehicle business. We created a series of long-form content pieces adapted for media issue, social media use, and formatted marketing materials. Visual assets – such as video testimonials and infographics – elevated written content and maximised use on multiple channels

The results

Torque has created a portfolio of over 40 voice of the customer stories with more than 200 individual assets.  Along with frequent social media use, this content has generated more than 50 pieces of print and online media coverage.  The Continental and subsidiary brand sales teams engage voice of the customer content as part of their regular account functions, with content shared on internal channels to highlight business successes.