The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events to support people working in automotive comms roles. Torque has been involved from the very start.
Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists. Its committee includes highly experienced communicators who have worked within the senior leadership teams at Ford, Fiat, McLaren and Hyundai, and includes Torque Account Director, Euan Antona (above).
MICA tailors training and networking for communicators in every sector of the industry, from passenger cars and technology suppliers, CV and off-highway, to those specialising in infrastructure, aftermarket, retail and other sectors. MICA works closely with both the Guild of Motoring Writers and the Public Relations and Communications Association (PRCA), the world’s largest association of PR professionals, to help members accelerate their careers.
