Since April 2025, the Competition and Markets Authority (CMA) has been able to directly investigate and fine companies up to 10% of global turnover for misleading environmental claims, without court involvement. The issue is that since the launch of this Green Claims Code, businesses remain uncertain about what constitutes ‘defensible communications’, with the CMA signalling that early test cases targeting egregious breaches are imminent.
The result is widespread 'greenhushing' across UK businesses – companies deliberately keeping quiet about legitimate sustainability progress rather than risking regulatory intervention. Yet simultaneously, investors and customers demand transparency, OEM supply chains require ESG evidence, and Corporate Sustainability Reporting Directive (CSRD) mandates force comprehensive disclosure.
Torque has partnered with Wylde Connections, a specialist sustainability consultancy. The integrated offering combines Torque's established communications expertise and media relationships with Wylde's Enveglas ESG diagnostic tool and end-to-end sustainability consultancy. It allows businesses to develop sustainability strategies that are both technically robust and effectively communicated – addressing what both firms identify as the critical missing capability in the current market.
How we can help you
- Our services range from diagnostic assessment and strategic roadmaps aligned with CMA guidance, through to multi-year transformation programmes with integrated, defensible communications.
- The partnership specifically targets automotive leaders, technology innovators, manufacturing businesses, and ambitious SMEs across the automotive supply chain – segments facing particular pressure from OEM customers to demonstrate ESG credentials while lacking internal expertise.
